YouTube Rival Rumble is suing Google for falsifying its search algorithm

Toronto, Canada-based video-sharing site Rumble has filed a lawsuit against Google, accusing the web giant of “unfairly falsifying its search algorithm” for promoting its own products. The Canadian company claims Google is leveraging its market power in the internet search industry to favor YouTube videos in search results over competitors.

Rumble said Mountain View’s unfair behavior has cost it large numbers of viewers and ad revenue over the years. The lawsuit also targets Google’s deals with OEMs that require them to pre-install YouTube and search on Android devices.

This doesn’t give the competing platforms a fair chance and wrongly diverts huge traffic to YouTube. As a result, Rumble loses “additional traffic, users, uploads, brand awareness, and revenue it would otherwise have received,” the lawsuit states. The company indicated that it lost at least $ 2 billion in advertising revenue due to the potential loss of views.

Rumble is suing Google for abusing its market power

Rumble was launched in 2013 as a YouTube competitor that verifies and clears copyright when uploading a video. The project was a response to Google’s decision to stay out of the YouTube copyright management business in 2008.

The platform has grown several folds over the years. It’s become hugely popular among conservatives who think tech giants like Google are engaging in censorship. The company says it now has more than 2 million innovators.

In the complaint filed with the District Court for the Northern District of California, Rumble said that Google “has intentionally and unlawfully created a monopoly in the online video-sharing platform market.” The complaint alleges that Google is tampering with the search algorithm to ensure that search results show YouTube videos at the top.

“Although Rumble is the original source for this video, despite Google’s recognition of this fact, even though the search term was literally the title of the video as it is on the Rumble platform, although all sources refer to Rumble as the original content. And even though the video was last released to Google / YouTube, Google search results still list the YouTube platform first. Complaint States.

Rumble’s complaint comes on the heels of the US Department of Justice (DOJ) antitrust lawsuit in October of last year. The Ministry of Justice also accused the company of misusing its market power to stifle competition in the Internet search industry.

However, Google is expected to insist that it has done nothing wrong. The company says it does not give YouTube content any preference over competing platforms. “We will defend ourselves against these unfounded allegations,” a Google representative He said.

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