It is a decision that caused chaos in Australia. The Australian Parliament on Thursday passed a law requiring tech giants Facebook and Google remunerate press groups. Objective: to guarantee them “a fair remuneration in exchange for the content they generate.”
But Facebook and Google weren’t that easy. Google initially threatened to shut down his search engine in Australia, while Facebook has blocked for a week all news content on your platform. Eventually, the two managed to reach an agreement with the Australian government.
But for the digital giants, the battle may not be over. In view of the success of the Australian measure, other countries could do the same and demand compensation through their means.
New Zealand in the lead
New Zealand asked Google and Facebook on Wednesday March 3 to conclude similar agreements with the archipelago’s media. New Zealand Media Minister Kris Faafoi said consider the adoption of a regulation with the aim of forcing the tech giants to pay press publishers for their content.
He also claimed to have already met with representatives of Google and Facebook. “I am convinced that the business discussions that are taking place between traditional media and digital platforms will also start in New Zealand and I encourage you“Kris Faafoi said.
For his part, Australian Prime Minister Scott Morrison said in February that many leaders around the world were analyzing the law. He reportedly spoke about it in telephone interviews with Indian Prime Minister Narendra Modi and Canadian Justin Trudeau.
And in Europe?
While the media is facing a major financial crisis around the world and advertising revenue is mainly absorbed by platforms, Europe also intends to act. The European Union adopted in 2019 a directive, known as “related rights”, which forces digital giants to sign compensation agreements with the media.
But this new right as soon as it came into force in France, Google had unilaterally decided to refer less well to newspapers that would refuse to let them continue to exploit their content for free. A “dissuasive” fine could be pronounced against the company. About that. Since then, General Information Press Alliance (Apig) and Google have announced in mid-January an agreement that paves the way for a remuneration for newspapers.
For the moment, Facebook has not signed any text, which prefers to highlight its own initiatives, such as its funds to support journalism or Facebook News. This latest initiative, launched in May in Germany, will consist of a news service composed exclusively of articles from press editors, paid for by Facebook. It already exists in the United States and in the United Kingdom.