Purple, purple or mauve … The new age Biden seems to have found its color. The other star of the day, who saw Joe Biden’s nomination, seemed to be the color purple (well, the whole palette stretches between blue and red). It was found in both the costumes of Kamala Harris and those of Michelle Obama and Hillary Clinton.
The vice president chose an ensemble consisting of a long dress and a matching coat, designed by two young African American designers: Christopher John Rogers and Sergio Hudson. Former first lady Michelle Obama, considered a style icon, caused a sensation in a purple outfit by American Sergio Hudson (who also wears Beyoncé).
The 2016 Democratic presidential candidate wore her famous pantsuit (Ralph Lauren), also in purple. A color that he already wore in 2016, during his award speech. Which is far from being the result of chance.
Unity and cause of women
Already violet, a chromatic mixture of red and blue, seemed to prevail given Joe Biden’s desired theme: “United America”. “The meaning of purple (…) is that it represents a mixture and a reconciliation of red and blue, which are the two colors that represent each of the main political parties in the United States,” he explains to the fashion newspaper. World Water Day, the vice president of the Pantone Color Institute.
Another reason for this choice, if not the main one, purple is especially the color of feminists, and therefore a tribute to Kamala Harris, the first female vice president in the history of the United States. “Purple is the color of loyalty, perseverance (…), unwavering firmness towards a cause,” wrote the National Women’s Party in 1913. At the beginning of the 20th century, it was also the color of suffragettes, who fought for the extension of the right to vote to women.
A tradition perpetuated ever since by Americans who rise through the ranks and finally break through the “glass ceiling” of a patriarchal system. On Wednesday, with the oath of Kamala Harris, purple gave the color: that of a new victory for the cause of women in America.