Twitter provided an update regarding its work to address misinformation during the US election. As stated in the company Blog post, The company named more than 300,000 tweets, representing 0.2% of all election-related tweets in the United States.
Unsurprisingly, it has been a very busy period for social media businesses over the past few weeks. Everyone had to deal with a slew of fake news and hate speech during the election period. The way companies dealt with this was definitely different.
Twitter tried to take some proactive strategies with its anti-misinformation banners the day before itself. The company also clarified its new plans on how to deal with those claiming victory before it was announced. Anyone who shares results proactively will have their Tweet removed or flagged by the company
As I mentioned EngadgetIn, Twitter provided a bunch of statistics regarding their actions over the past few weeks. The company appears to have been working hard but the question is how effective this work has been in curbing the spread of disinformation.
Twitter named 300,000 tweets during the election
As we mentioned earlier, Twitter said it named more than 300,000 Tweets during the US election due to disinformation. This represents 0.2% of all election-related material.
Moreover, another 456 tweets received tougher labels. This included a warning that users had to click before they could see the tweet. Users were also unable to Retweet or like the said tweets. A number of these tweets originated from Donald Trump himself, but the company has not revealed exactly how many.
Twitter also provided an update on how quickly the company acted to add these labels. This gave better insight into how effective the system is at stopping the spread of disinformation.
It turns out, “74% of people who saw these Tweets saw them after we applied a warning sign or message.” This, in turn, resulted in a 29% decrease in the citation of tweets from these categorized Tweets.
Therefore, it appears that Twitter’s actions have had some effect on the spread of disinformation. This does not mean that these measures were highly effective as the 29% reduction leaves much room for this substance to spread.
However, overall, this is likely to be seen as a positive result for Twitter. Social media companies are fighting a tough battle when it comes to balancing the spread of disinformation as well as promoting freedom of expression. Hitting this happy medium is very difficult and Twitter seems to be getting better at doing it.