Brasilia: An Indian religious leader asked a Brazilian fashion brand to remove the Hindu god Lord Ganesh image from one of the men’s and women’s shorts lines.
Hindu cleric Rajan Zaid, dressmaker John Kotry, called for an apology for “belittling” one of the most revered deities in Hinduism, the third largest religion in the world with 1.2 billion followers.
“Lord Ganesh was supposed to be worshiped in temples or home shrines, not to adorn the thighs, hips, groin, buttocks, genitals and pelvis,” said Zaid, who is based in the US state of Nevada, in a statement.
The Sao Paulo company could not be contacted on Friday due to a state holiday.
Lord Ganesh is one of the most famous and most worshiped deities in the Hindu pantheon, and is easily recognized by the head of the elephant.
Zaid said that the inappropriate use of Hindu deities, symbols or icons for commercial purposes harms worshipers.
Zaid said, “Clothing companies should not engage in religious appropriation, violating the sanctities and ridicule of entire societies.”