San Francisco: Facebook Inc is building a service for people who move from prison back into society, as part of a visible effort within the company to create more products for marginalized communities.
A promotion for a new program called The Re-Entry App was shared at the top of some users’ Instagram feeds on Wednesday.
The notice, which suggests help with “preparing for life after prison with community support,” requires users to click for early access to try the app and provide feedback.
“We have been exploring various ways to help bridge the gaps that those living in marginalized communities face through our apps,” a Facebook spokeswoman said in a statement.
“This was intended to be an internal test only and we removed the notification as soon as we knew it was triggered externally for a while.” Facebook often tests service ideas and apps that never materialize or turn into something else.
CEO Mark Zuckerberg said last June that he wants Facebook to start “building products to advance racial justice” and that Instagram has an equity team building “new features that respond to the needs of disadvantaged communities.”