SAN FRANCISCO: Facebook on Monday highlighted an intense effort to block fake accounts in an ongoing battle against disinformation ahead of a major Congressional hearing to scrutinize online platforms.
The leading online social network disabled more than 1.3 billion fake accounts in the last three months of last year, according to Facebook Vice President of Integrity Guy Rosen.
“We have every incentive to keep misinformation out of our apps,” Rosen said in a blog post, “and we’ve taken many steps to do so at the cost of user growth and engagement.”
Facebook chief Mark Zuckerberg, along with top executives of Google and Twitter, are due to testify remotely Thursday at a hearing on the disinformation held by a congressional committee.
Fake accounts are often used to spread misinformation, and they sometimes work together in what the social network refers to as CIB (CIB).
“We take a hard line on this activity and block millions of fake accounts every day, most of them at creation time,” Rose said.
We also investigate and remove covert foreign and domestic influence operations that rely on fake accounts.
Facebook has removed more than 100 networks of inauthentic behavior over the past three years, according to Rosen.
The social network reported that it has more than 35,000 people dedicated to thwarting such violations of Facebook, which also uses artificial intelligence to detect fraud or spam.
Facebook’s automated systems have removed more than 12 million pieces of misinformation about Covid-19 or vaccines since the start of the pandemic, according to the social network.
Facebook also provides dedicated hubs for information topics examined such as climate change and Covid-19.
“Despite all these efforts, there are those who think we have a financial interest in turning a blind eye to the disinformation,” Rosen said.
“The opposite is true.”
Critics accuse Facebook of doing little to stop misinformation on the platform, and even promoting its spread because such attention-grabbing material increases the engagement that the social network can monetize through ads.