This week, Bungie has greatly reaffirmed their dedication to Destiny 2 and Destiny IP in full. They have revealed that they will expand their headquarters in Bellevue, WA, invest in new flagship talent, and have welcomed new Bungie board members “from the entertainment and media industry.” Keep this moment in mind – it could be a major point in which Bungie pushed Destiny beyond the boundaries of the traditional game, into the multimedia stratosphere.
Bungie is clearly preparing to expand Destiny beyond the game’s boundaries. The addition of Pamela Kaufman of Trace Harris and Viacom CBS to their board of directors is only the latest in a series of developments that indicate that Bungie is ready to trade with Destiny not only as a game, but as a world that can be found in media outside of gaming PC and console .
To clarify things further, Bungie announced Next this week. “To expand Destiny IP and bring new stories and experiences to their highly interactive community, Bungie has appointed Mark Noseworthy (Vice President, Destiny Universe) and Luke Smith (Executive Creative Director, Destiny Universe) to oversee and prepare to expand the Destiny Universe in additional media.”
Bungie’s announcement this week indicates that adding Harris and Kaufman “brings years of experience in multimedia IP expansion” to the company. As president of ViacomCBS Global Consumer Products, Kaufman oversees the licensing and promotion of brands like Paramount Pictures (Paramount Movie Network), Nickelodeon, Showtime, and more. Bungie’s connections to major media networks are greatly expanding thanks to Kaufman alone.
If this is an indication of what Bungie is preparing for Bungie in the future, then their initial promises and expectations for the franchise look like they will pay off massively. Take a peek at the schedule below to see the many times Bungie has made it clear that Destiny will stay on track.