Car brand Will Jeep have to change the name of its Cherokee model? In any case, this was requested by the chief of the Ameridian tribe of the same name, Chuck Hoskin Jr. According to the spokesman for the Cherokee tribe, the chief “told the group that he did not tolerate the use of ‘Cherokee’ by his business “.
On January 29, by videoconference, Chuck Hoskin Jr asked the Stellantis group to drop the name of the 4×4 model that is more than 45 years old. The parent company of Jeep is the result of the merger between the French of PSA and the Italians of Fiat Chrysler. Contacted by AFP, the automaker had not responded on Monday afternoon, February 22.
More generally, the tribal chief believed that the time had come for America’s sports teams and companies to stop using his name. “I think the time has come in this country for companies and sports teams to remove Native American names, images, and pets of their products, jerseys and equipment ”, the Cherokee boss had justified in a statement transmitted on January 14 to the US magazine Car and driver, who had requested it.
The Redskins and the Indians already changed names
“I’m sure it was well intentioned, but We are not honored to have our name written on the side of a car“he lamented again. Jeep launched this 4×4 in 1974, and several models have since succeeded.
“The best way to honor ourselves is to learn more about our government, our role in this country, our history, our culture, and our language, and to have a constructive dialogue with the federally recognized tribes on cultural appropriation.” Chuck Hoskin Jr.
Under pressure, the Washington soccer team and the Cleveland baseball team also recently dropped their names borrowed from Native American tribes. respectively the Redskins and Indians.