ByteDance to promote educational business with 13,000 new employees

BEIJING: Chinese social media company ByteDance Ltd plans to hire 13,000 additional employees this year for its educational unit as the company aims to capture a larger slice of the country’s booming online learning market.

ByteDance, owner of the short video app TikTok, said it will employ 10,000 educational professionals, including teachers and course designers, in China over the next four months, according to what it posted Friday on its official WeChat account.

The company will also employ at least 3,000 graduates this spring as part of its expansion plan in 11 cities.

The education arm, known as Dali, which means “big power” in English, was founded last year and offers everything from pre-school programs to adult education and smart learning devices.

The company had employed more than 10,000 employees by October. Chen Lin, senior vice president of ByteDance, who previously headed the company’s flagship news app Toutiao, is at the helm of the new venture.

Online education and educational technology have boomed in China in recent months as the pandemic forced many to study remotely.

It is estimated that the sector grew 35.5% to 257.3 billion yuan (39.7 billion U.S. dollars) in value in 2020, compared to the previous year, according to a report by market information company iResearch.

Zuoyebang, an online tutoring startup, recently raised $ 1.6 billion from investors including Alibaba Group Holding Ltd, and rival Yuanfudao is also seeking new financing.

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