NEW YORK: Apple Inc said on Thursday that new pop-up privacy notices will start appearing on most iPhones as soon as “early spring”, a requirement that major digital advertising companies such as Facebook Inc have warned that it will hurt their business.
One-time notifications will require the application developer to request user permission before the application tracks its activities “across other companies’ applications and websites”.
Digital advertising experts believe that the warning will cause many users to deny permission.
Apple announced the move last June but said in September it would delay the change to give digital advertisers more time to adapt.
Facebook said in December that it plans to show the popup because it doesn’t want Apple iPhone users to lose access to its apps.
In a earnings call on Wednesday, Facebook executives told investors that the change could start to hurt the company’s revenues in the first quarter, with CEO Mark Zuckerberg accusing Apple of “every incentive to use their dominant position on the platform to interfere with how our and other apps are used.” Working “.
Apple revealed on Wednesday that it has an active installed base of 1.65 billion devices, more than a billion of which are iPhones, with 620 million paid subscribers on its devices.
For its part, Alphabet Inc’s Google said Tuesday that it will stop practices, including using the tracking ID provided by Apple, which will require it to show the warning, and thus avoid it.
Apple said it is offering a free alternative technology that will help advertisers attribute clicks and paid clicks without engaging in what Apple considers tracking.
Google said Tuesday that it is working proactively with Apple to improve alternative rendering.
On Wednesday, Apple said it will roll out new tools such as a way to base clicks on its video ads.